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Chování spotřebitele v cestovním ruchu
 Dufek, Ondřej
This Dissertation thesis deals with the issue of consumer behavior in tourism. The main part of this thesis examines the Czech consumers as participants in tourism and their consumer behavior in connection with the purchase and consumption of products of this industry. For examining shopping behavior a qualitative survey among Czech tourists was carried out. Based on the results of the interviews were examined possibilities of different typologies of tourists described in the literature. Totally were examined 12 consumer typologies in tourism. Part of the work is comparison of Czech households spending on package holidays to the average expenditure of the European Union households and analysis of the tourism balance in the Czech Republic. The analysis of tours offered by travel agents for the summer holidays of 2011 was conducted. Based on the results was drawn up a new typology of tourists, which is suitable for application in terms of tourism in the Czech Republic. Marketing recommendations were subsequently made for addressing different types of tourists resulting from introduced typology.
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